Fred vs World is a giftware business with focus on digital photographs featuring Fred the duck. These photographs are printed onto items such as mugs, keyrings, magnets, greeting cards, buttons, aprons, and many other gift products. Each item of giftware features a “snapshot” of Fred the duck in a different scene or environment from his life. The imagery is digitally manipulated with Fred kept colour and background desaturated into black and white to make Fred the focus of each design. The concept for Fred vs World is the idea that anyone, even a small rubber duck, can have a large life full of adventure and fun, and that through photography this idea of ‘living large’ can be used to spread joy to others. Fred himself, with a relaxed and happy design including sunglasses and an open beak, helps to give a personal feel to the images and aids in viewing Fred as being able to have his own life rather than having him come across as a lifeless plastic object. Fred vs World wants to bring a smile to your face as you look at Fred’s personal snapshots on your giftware. We want every piece of giftware to make you feel as if you were looking through a real photo album, whether it be your own photos, or a friends. Each image is designed to provoke ideas and feelings associated with not only holiday adventures but also the fun spontaneity of daily-life.

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State:	Queensland
Post Code:	4810
City:	North Ward

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